Fashion is the armour to survive the reality of everyday life, contributing to the delight we get from our self-worth based on how people perceive us. Staying trendy in the fashion zone is something that much of society aims to do. No doubt the fashion tech startups are taking up the lead to make it accessible at all times in style. You can buy it fromthe online marketplace to your door step at Jumia, sell it out when the charm of wearing is no more at Once&Out and borrow the best designer clothes for an high end event at Style lend. Not forgetting other innovation like 3D printing allowing clothing designers and manufacturers to complete on-site orders for custom-made clothing at Electroloom. Virtual reality as part of a live fashion show, projected into a real world setting as 3D image. Artificial intelligence including chat-bots to personalize the customer’s shopping experience.

Technology has had a great impact in the fashion industry, smartphone majorly contributing to it’s success with over 2 billion having access to social media. Enabling average consumers and regular people to have substantial interaction with fashion designers and high-end clothing, shoes and accessory firms. Smartphones still have a vast role to play in the future which will influence retailers to reevaluate the shopping experience in the e-commerce industry. Using reviews to make purchasing decision is not the way to go for e-commerce as much as consumers are able to match their garments tastes and preferences online. Shopping on physical stores still has higher value because one is able to try on products, which enhances consumers experience something that e-commerce has not fully solved yet.

Chat-bots and voice activated assistant are doing quite well in personalizing and improving customer intelligence as conversation platforms but that is not enough. Virtual fitting is evolving with smart technologies to bridge this gap for instance Virtusize a fitting solution that allows shoppers to compare clothes they’re browsing online to those they already have, helping them find the right fitting. Big brands have also started using “memory” mirror technologies led by RFID tags to allow customers try on virtual outfits in fitting rooms, enabling them to ask for help, read reviews, see what sizes are in stock, e.t.c. There is more to anticipate for in the future as 3D, virtual and augmented realities evolves to make fitting as easy as trying things in store, making the purchase on your mobile device, and having the items at your doorstep.

Designers will have to pull up their socks a notch higher, with startups like Inspo app identifying designer jewelry, handbags and clothing by matching a photograph with items in their database and finding where to get similar outfit spotted anywhere. The design industry will be more creative to be able to predict what the consumer wants using AI and other existing technologies. As brands and retailers are increasingly putting innovation at the core of their strategies the future of fashion still lies on consumer’s hand. Fashion industry will keep on revolving, the creativity solely relies in the designers hands to satisfy the consumer. It’s not surprising that most of the outfits nowadays are from the older trends, what makes them appealing, ask the consumer.


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